Humble Brag · Internal
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Cash

Cash and profit, synced from Zoho Invoice and the founder ledger
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Ledger Overview
Business Intelligence
Client Intelligence
Expense Mapping

Founder Balances & Company Funds

What remains after expenses, withdrawals, and adjustments

Definitions

How to read the HB Cash numbers

Client Costs

Expense portions assigned to a client. They reduce that client’s gross profit.

Company Reserve

Profit retained by the company for emergencies and larger future needs.

Company Expenses

Expense portions not assigned to a client. They reduce operating profit.

Profit Available to Share

Operating profit remaining after the tax provision and Company Reserve contribution.

Founder Profit Share

Each founder’s agreed percentage of the Profit Available to Share.

Tax Provision

Money retained for expected taxes. It is not available for founder withdrawals.

Transaction History

Latest records across all sources
Latest Receipts
Invoice Client Due Date Status Received Due
Latest Expenses
Date Details Amount
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Latest Withdrawals
Date Bucket Amount Purpose Zoho
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Business Intelligence

Revenue, profitability, cash runway, and client concentration based on paid receipts and Zoho expenses.
Trailing MRR
₹0
Three-month average of paid receipts marked as recurring.
ARR (Flat)
₹0
Current MRR annualized at 12 months.
ARR (Projected)
₹0
Flat ARR with a 20% growth projection applied.
Contribution Margin 1
₹0
0%
Paid revenue after variable operating costs, as amount and margin percentage.
Contribution Margin 2
₹0
0%
CM1 after fixed and annualized tool costs, as amount and margin percentage.
Monthly Burn
₹0
Normalized forward expense requirement from recurring or amortised costs.
Runway
0 mos
Operating reserve after company-only expenses divided by forward monthly burn.
Average DSO
0 days
Average days between invoice date and payment date.
Top Client Concentration
0%
Share of paid revenue coming from the largest client.

Client Revenue Classification

Mark paid clients as recurring or one-off. Recurring clients feed MRR, ARR, and per-founder client intelligence.
Client Invoices LTV Type

Client Intelligence

Client-level revenue view and founder profit metrics. Editing revenue type or syncing to the sheet requires the action passcode.

Per Person Metrics

Founder-level MRR, ARR, and profit share using the agreed founder percentages from the canonical profit model.
Apoorva
Shreeya
Ishan
MRR Generated
₹0
Total MRR multiplied by Apoorva’s current allocation share.
ARR (Flat)
₹0
Apoorva MRR multiplied by 12.
Profit Share
₹0
Current contribution margin multiplied by allocation share.
Allocation Share
0%
Apoorva allocation divided by total founder allocation.
Allowed This Month
₹0
Cash-safe payout after forward burn and current month withdrawals.
Withdrawn This Month
₹0
Founder withdrawals already logged in the current month.

Client Intelligence & Revenue Analysis

Paid client performance with editable recurring status. Changes sync back to the sheet after passcode confirmation.
Client Type Invoices LTV Direct Costs Shared Costs CM1 CM1% CM2 CM2%

Expense Mapping

Unassigned amounts remain company expenses. Assign only the portion used by clients; mixed expenses can contain both.

Marketing

humblebrag.co.in over the last 28 days, from Google Analytics and Clarity
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This dashboard is for internal founder use only.